Conversion Rate
41.2%
2.5%vs. previous period
Average Sentiment
45.6%
1.2%vs. previous period
Top Dropoff Point
cart
Overall Dropoff Rate
45.5%
0.8%vs. previous period
Journey Insights
Conversion Optimization
There's a significant drop in conversion between Cart and Checkout stages (33%). Consider implementing exit-intent popups or cart abandonment emails.
Sentiment Analysis
Customer sentiment drops significantly at the checkout and payment stages. Reviewing the checkout flow for complexity and friction points could improve the overall experience.